Encouraging Youth: Video from LUCC’s Danielle Hintz of JWB

As part of our Early Readers Future Leaders Pinellas Grade Level Reading Campaign, we have worked with Tampa Bay Rap Artist Corey Thornton to create a song/video, Finish Strong.  The song is designed to motivate Pinellas County students to finish the school year strong, and to carry their digital learning into summer for those attending Summer Bridge. CLICK HERE to view the video on JWB’s YouTube channel.  JWB is promoting this far and wide, and we ask that you please help us get this out to parents, students, and the wider community ASAP, as we are in the last two weeks of the school year! 

As you are aware, the COVID-19 pandemic caused all Pinellas County public schools to move to distance learning, creating new challenges for student attendance and achievement. The song’s positive attendance message urges students to “log-in, sign-in, and be present” to make the most of their online learning experience, and the music video brings the song to life. The project is a collaboration between Pinellas County Schools, JWB, and Tampa Bay Rap Artist Corey Thornton, who uses catchy beats and memorable lyrics to inspire, motivate, and educate our next generation through music. Promoting positive school attendance is one approach under the Early Readers, Future Leaders: Pinellas Campaign for Grade-Level Reading, led by JWB and supported by dozens of Pinellas County partners.

Danielle Hintz | Community Projects Manager
Juvenile Welfare Board of Pinellas County

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